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His Excellency Dr. Raed Mohammed bin Shams, Director General of the Institute of Public Administration (BIPA), confirmed that the Institute is building its strategies, programs and projects aimed at improving the level of government services in light of the comprehensive vision of His Majesty King Hamad bin Isa Al Khalifa, King of the country, may God protect and preserve him, and which aims to improve government performance and develop service delivery outlets in a way that achieves citizens’ satisfaction and contributes to enhancing the process of sustainable development. This came on the occasion of the launch of the second version of the customer service program. Dr. said. Bin Shams said that the Institute of Public Administration designed a customer service program with the aim of achieving citizen satisfaction with the quality and efficiency of government services provided as a basic priority, as part of its government initiatives aimed at achieving the national plan to enhance national belonging, indicating that the program also comes within the strategy drawn up by the Institute in the long term in order to raise the satisfaction rate of beneficiaries of government services provided by all ministries of the Kingdom, by qualifying first-line employees to provide their institutions’ services with the highest quality and efficiency. For his part, Mr. Najm Salmeen, Senior Director of Continuing Educational Development, said that the Institute of Public Administration designed the “Customer Service Program” based on the local training needs of public sector employees in the Kingdom, stressing that participants in the program will produce positive results. It will enhance their abilities in dealing directly with customers, as they will be trained on the latest skills and practices in the field of customer service in order to meet their professional aspirations and ambitions. Mr. Salmeen said that the “Customer Service Program” consists of four main training modules, the total number of training hours of which reaches 24 hours of direct classroom learning, while the number of hours of practical application of the acquired skills reaches 90 hours, bringing the number of hours of the program to 114 hours of learning. He explained that the "Customer Service Program" addresses four basic topics: excellence in government services, performance and brilliance in service provision, care and concern for citizens, and finally, follow-up and evaluation. He pointed out that after the end of the program, each trainee will be assigned to present an initiative project aimed at improving the quality and efficiency of government services. Mr. Najm Salmeen pointed out that the Institute of Public Administration receives applications for nominations to join the customer service program from training officials in government agencies through the special registration system on the Institute’s website www.ipa.gov.bh, and to learn more about the details of the training program, those interested can contact the Institute of Public Administration at the following e-mail: ask@bipa.gov.bh or call: 17383833.